Jeneth interviewed Kim Castle from Brand You blog.brandyou.com
Are Entrepanuears Born or Bred?
Branding process: how am I unique? Why? What's unique about me?
You are putting your power out in the market and it constantly changes. Uniqueness is already there. How you solve things.
Problem is lack of clarity or path, direction.
3 stages:
1) Establish what you're building. Create the wireframe. Create energy pattern.
2) Brand develop. Uniqueness. Create the sould of the business.
3) Business is returning to connection. They are buying beliefs. You bring that belief value. Where are you branding at? Promotional level? Product level?
My favorite part is are we born or bred? hee hee love. that.
